TASK COFFEE
世田谷区・千歳船橋に誕生した TASK COFFEE の立ち上げからデザインに携わっている。まず取り掛かったのは、店づくりの土台となるフォントデザイン。店主と話す中で印象に残ったのは、バリスタとして日々実践する「割り切る」「繰り返す」という姿勢だった。フォントの制作でも、一定のルールを設け、そのルール自体を見直しながら全体を整えていくことにした。あえて個別の調整をしないという制約が、かえって店主の人柄を映し出すデザインにつながったと思う。完成したフォントにはどこかゲームらしさがあり、パッケージのアートワークや「SAVE POINT」という店の指針にも影響を与えた。

I have been involved in the design of TASK COFFEE in Chitose-Funabashi, Setagaya, since its opening. I started by designing a typeface as the foundation for the shop's visual identity. Through conversations with the owner, I was inspired by his approach to making coffee: “simplify” and “repeat.” I decided to use a set of rules to design the typeface, adjusting the rules rather than each letter. I think this choice to limit individual adjustments helped create a design that reflects the owner's personality. The finished typeface has a somewhat game-like feel, which also influenced the packaging artwork and the shop's guiding idea, “SAVE POINT.”

Category: Branding, Graphic Design, Photography
Client: TASK COFFEE
Year: 2024
Link: Instagram/ Website

Design

Yuya Sugimoto Mail: y.sugimoto1008@gmail.comInstagram: @yuyasugimoto

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I turned the K in the logo into a 3D object, and it became a kendama (“K-endama”). The moment I heard the “clack” of the ball hitting the handle, childhood memories came rushing back.

Yuya Sugimoto

Mail: y.sugimoto1008@gmail.com
Instagram: @yuyasugimoto